Friday, March 13, 2009

"Unrivalled" holiday options in the south

Bournemouth and Poole are uniting forces to promote the area as a summer holiday destination for people staying in Britain this summer.

The "Back in Britain" tourism campaign aims to highlight the variety of holiday possibilities available in the area.

The joint initiative is a logical step for the towns, which are only five miles apart.

A multimedia advertising campaign is planned over Easter and hopes to 'attract tens of thousands of holidaymakers', according to spokeswoman Sheron Crossman.

Chairman of Poole Tourism Management Board Bruce Gran-Braham said:

"Historic Poole, with its upscale hotels and restaurants, its marinas, and the renowned Sandbanks peninsula, is a perfect counterpoint to family-orientated Bournemouth, with its glorious beach, beautiful gardens and thriving cultural scene."

He went on to explain there are many holiday choices around Bournemouth and Poole without travelling abroad and that the two towns "aim to be the first to welcome them (holiday makers) back from the costly Costas."

It follows a challenging year with significant fluctuations in the value of Sterling, particularly against the strength of the Euro.

Chair of Bournemouth Tourism Management Board Alex Carter said:

"With the credit crunch rekindling interest in 'holidays at home', we will be extending a welcome to many more holidaymakers this summer."

Mr Carter is confident that the individual successes of Bournemouth and Poole as tourist destinations can be enhanced by this new venture offering "unrivalled" holiday experiences.

The joint-project will include a new website,, due to go live later this month.

Business activities between April 2007 and March 2008 brought £127m worth of tourist related income to Bournemouth.

No comments: